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The 2009 master degree show from the School of Industrial Design at Lund University, Sweden.



Jacob von Matern.



ID - just making sure I understood it

The aim of my project was to examine my thoughts and ideas about my future profession. Prior to commencing the project I felt the need to find out for myself exactly what I have learned during my training to become an Industrial Designer. Looking back on all the knowledge and impressions that I have assimilated throughout these years of training – where do I stand in all this? It has been an incredibly enriching and instructive time at Lund University and I now feel a compelling need to reflect.

It could be said that I have attempted to step out of the world of Industrial Design, break it down into what I consider to be its various components, and then reassemble it. This document represents an account of this process. I will present what I consider to be the key factors in Industrial Design, which I have chosen to define as tools, processes and the human being/designer. Finally, I have delved deeper into the human being/ designer element as this was the part I felt was discussed least during my training. In order to gain a better understanding of the human factor, I have described it as an attitude. In doing so, I have acquired a
clearer picture of what the Industrial Design profession entails.

Attempting to understand the true essence of Industrial Design, the factors that come into play to influence that understanding and one’s basic outlook on the profession, opens up new potential, not just in the form of products or services but also in terms of mindset and mode of reflection.




Jacob von Matern
www.jvmdesign.com
jacob@jvmdesign.com
+46 709-28 56 35


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