Last week kicked off with the first Science and Innovation Talks event at Tetra Pak. It’s an initiative with the aim of creating new touch-points between private companies and the university’s researchers. Olaf Diegel, Professor at the Department of Design Sciences, gave a lecture on 3D printing and the amazing opportunities this exciting technology opens up. I hope it was well received and provided some inspiration for the many Tetra Pak employees in the audience. We are very open to starting similar initiatives with other companies and government agencies. But why are we doing this? Are we not “sufficient unto ourselves”?