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Trust in the digital society (Per Runeson)

Speaker: Per Runeson

[Reserve a seat]

Abstract: Who is trusting whom in the digital society? What builds trust in digital products and services? In a cross disciplinary project at Lund University, we launched a national survey on peoples’ trust and distrust in the digital society. We conclude that some areas have gained trust to the level of the analog world - for example internet banking - while other areas gain little trust - social media actors gain very low trust, despite a very broad usage basis. 

The seminar will present our findings and discuss what we may learn from that in designing new products and services. The report is available at:

https://lup.lub.lu.se/search/publication/4464066