All members of staff contribute to LTHs and Lund University's image and reputation. We have a shared responsibility to follow the rules of our visual identity.

Fonts, colours and graphic elements

Find information and guidelines around Lund University's visual identity on the central staff pages:

• Graphic profile

Logo

Internationally, we only use the Lund University logo. For swedish language materials, LTH's own logo may be used. Both can be downloaded from the LU media bank:

• Lund University media bank

Our name

• In Sweden we use the name "Lunds Tekniska Högskola (LTH)"
• Internationally, we use the name "Faculty of Engineering (LTH) at Lund University"
• The name of a unit should always be followed by LTH, for instance "Architecture LTH", etc.

Why it's important

• A coherent visual identity contributes to clarity, uniformity and recognition
• It gives a coherent and professional impression, which is important in the face of increasing competition for teaching staff, researchers, students and funding.
• It is an important component of the work to create a strong brand – it helps to shape the outward image of the University.
• Good templates and clear guidelines save time.