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Dean's blog: Marketing is a tricky business


Marketing has become a natural part of our everyday lives – an understandable phenomenon in a society based on the principles of supply and demand. What makes it difficult is when government bodies or state-run organisations adopt the rules of the free market; the vast majority of operations within such organisations are, after all, funded through tax-payers money. This is why we really need to ask ourselves: how should we market ourselves?

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